Picture Organic Clothing

The most sustainable technical ski wear ever

Outdoor

https://www.picture-organic-clothing.com/en/

Xpore and French outdoor apparel brand Picture Organic Clothing partnered to launch the 2020 Demain ski jacket-pants combo. Demain products combine Xpore's solvent-free, PFC-free nanoporous membrane with bio-sourced fabric made from 58% sugarcane waste woven and 42% recycled polyester stretch. Picture co-founder Julien Durant commented: “We tested the Xpore membrane extensively against other leading membranes in the market and found it to match or beat performance on nearly every metric. Coupled with the eco-friendly benefits of its construction, we feel it’s the best membrane available today.” The Demain outfits went on the retail market in Fall 2020.